GLOBALIZATION & MEDIA INTERACTIVITY RELATED?

During the Cold War era, the world was severely divided between those who supported democracy and those who supported communism. Today we live in an era characterized by integration; we live in an era of globalization. The integration of “technology, capital, and information” (McKee, par. 1) across city, state, and national boundaries has created a strong global market. Business is conducted worldwide. Governments have created laws to invite and or regulate these foreign influences on the nation they rule. Many cultures have been westernized over time. As the effect of globalization on economic, political, and social systems worldwide gains momentum, the world seems to become smaller and smaller. A strong global market means that individuals, civilizations, and businesses, have an increased need to communicate with others regardless of their physical locations. Satisfying this need demands technologies that can enhance methods of communication in terms of time, place, and space. Effective communication can occur quickly regardless of both parties’ physical locations. Devices used to enhance communication must be contained within a reasonable amount of space. Cellular phones, e-mail, and instant messaging services are examples of such effective modern tools of communication. Improvements in communication technologies have lead to an increase in communication and interactivity across the globe. People can communicate with more people on a more frequent basis. Globalization has lead to improvements in the mediums we use to communicate and has helped to increase interactivity among people around the world.